What is SEO and how can it benefit your website?

Are you satisfied with the amount of people who visit your website?  Having a great website with unique and helpful information that people want to read and share is not an immediate formula for success, if your website does not have the sufficient visibility for web search engines such as Google and Bing. If  you think that your pages are invisible to the rest of the world, then it is time for some action that will push your website in the right direction.

Have you heard of SEO before?  If you haven’t, don’t worry.  It’s ok. We’ll start at the beginning  and outline  the basic terms and concepts.  So…

What is a Search Engine?

It is a software system that is designed to search for information on the Internet.  Think of ‘Google’, ‘Bing’, or ‘Yahoo’ … They are good example of search engines.

What is SEO?

SEO stands for Search Engine Optimization- the process that improves the ranking of a website on Internet search engines such as Google, Bing etc. The principle of SEO is to ensure that a website can be found in the organic  search results.

What are organic search results?

Organic search results are listings on the search engine result page. The organic results  are not ads, and they are not paid for.

What is website ranking?           

Ranking measures the online popularity of a website based on complex step-by-step calculations.  It has a direct impact over the organic  search results provided by the  search engines.  This is one of the most important features of Search Optizimation.

What are search terms?

Words or phrases that people are likely to type into the search engines when they are looking for specific information.

Now,  knowing the basics, let’s put everything together.

First, a user opens a web browser (such as Internet Explorer, Safari, Chrome etc) ,loads a search engine page, (let’s say www.google.com) and enters a search term/s. Google starts to search for information based on the search terms and provides two kinds of relevant search results- ads in specific  advertising areas on the page, and organic search results which are based on online popularity (website ranking).  The user scans the titles and the short description of the results and selects the most relevant to their search.

Pretty simple, isn’t it? If it’s still unclear, let’s review the next situation.

You have a brand new e-commerce website, selling jewelry. Someone who is looking for diamond rings is following the steps above. Google returns the lists with the search results, and  your website is not on the first page. They don’t even see your jewelry store on the next hundred pages… So what’s wrong? Where is your website? How will people find you? How can you sell products  if your store is not prominently featured?

Don’t panic! This is the importance and value of Search Engine Optimization!

 How do you make your website rank high on Google?

It is important to understand that the results do not happen overnight. It requires a lot of hard work but it pays in the end.  All websites on the first few pages of Google are highly competitive. Remember that the old websites have advantage over the new websites in page ranking.  You are competing with millions of websites from all over the world.  SEO can benefit your position in the organic search results!

Do not expect to rank number one on Google or Bing in 24 hours, or a week. Any website on the top of the list is extremely well established , with many years of online presence. Many companies are investing millions of dollars in SEO and advertisement every year. Do not believe  anybody who promises  to make you number one in a short period of time.  Promises like that are quite unrealistic, and it is a red flag that somebody is trying to take advantage of you and your investment.

PRONEEDS DESIGN uses  techniques  that do not violate search engine rules.  You should be aware of any SEO professional who offers immediate results by using tactics meant to deceive or manipulate a search engine’s results. Tactics like that could result  in being  penalized or banned from the organic search results.

Why should I invest in SEO if my website in not among the first listed?

If you are not among the first, you still stand a chance of getting to page one. Even ranking on the first five pages is a great result. Do not forget- you are competing with millions of websites! If you are offering a niche product or a service, you still have very good chance to rank among the first results in your local area. You must start small and expand your business boundaries.

In the recent 5 years, SEO has made major contributions to the success of many websites.  There are many methods that can work to your benefit and boost the visibility of your website.

How can PRONEEDS DESIGN help you?

We can build an effective SEO strategy, adopting the most effective tools and incorporating the best SEO practices. In our Search Engine optimization campaigns we emphasize  the essential SEO pillars such as:

  • Semantic Coding
  • High Quality Content
  • Quality Linking
  • Content Updates

Many people underestimate the importance of the good coding practices.  Applying  semantic coding builds a solid backbone and helps the search engines to determine the page structure and topic. We know how to improve the communication between your site and the search engines.

The content is the King ! Creating good content comes from  good keyword research. PRONEEDS DESIGN will help you  build a great SEO strategy, so your website will be found easily and never get lost.  We will provide unique  and useful information for your visitors,  so they will spend more time reading your pages.

We can help you to select the quality links to and from your website, which will boost your ranking.

It is a fact that many know about  SEO,  but just a few have mastered it. Let us do the heavy lifting for you! Contact PRONEEDS DESIGN for a free SEO Evaluation.

Proneeds Design

PRONEEDS DESIGN is a freelance web development studio specializing in robust website design and development, e-commerce solutions for small to medium sized businesses that are looking for easy and affordable solutions.